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Gangster Squad website analysis

http://wwws.warnerbros.co.uk/gangstersquad/dvd/#home

This is the official website of the movie Gangster Squad. This website markets its genre of film by giving the website the house style conventions of a gangster film website. On the homepage of this website there is a poster in the background with the main lead characters on it. The gun held by one of the character, shows the audience of this website that this film will have some violence in it. It also makes the audience aware of the genre of the film; if there are guns involved then it must be a gangster or police action film. The background colours used in this website is dark, such as Black and Grey. These colours are conventions of a gangster film and these colours convey the main themes associated with this film. For example, the main themes could be murder, sadness, betrayal and misery. 

This website has the name of the film, credits and the tagline on the home page. At the top of the website, where there are navigational buttons, the release date of the film is state and at the bottom it has a logo of YouTube and Facebook. This gives the audience of this website extra information about where to find more things about this film. In addition to this the navigational buttons used in this website makes it easier for audiences to navigate from one page to another to find out other information's about this film. For example, there is a navigation button, that will direct the page to where it will give information about the plot of this film. There is also a navigation button to watch the trailer of this film and to look at images taken at shooting spot in the gallery page.

Furthermore, every time you navigate to another page, the background image changes to different characters. This gives the audience a chance to look at the images of different characters that appears in the film to see how they look like and it might give them ideas about the roles each one might play in the film. This website also has a background theme music. The theme music is very tensed and pulsating, which makes the audience engaged and interested when going through the pages of this website. The makers of this film website have made effort to make the audience attracted to this website and i think that it did work, as i was eager to watch the film once i went through this film website and gathered information about the film 'Gangster Squad'. 

Social media marketing for the departed

In the 21st century social media is the power to everything. Social media can make anything viral and it take can take even a small information to a majority of people around the world, as nowadays most of us are always using social media. The Departed is one of the many movies that used social media to promote itself to the people around the world. This movie promoted itself by publicising its trailers on TV adverts and on YouTube channel. Publicising trailers on YouTube is a great way to promote a movie as YouTube is the second best visited site on the internet with 790 million monthly visitors.

The departed also used the buses and train stations to promote its posters. The use of social media networking such as Facebook to create a page for fans of this film to like it and to follow updates about the movie, allowed a lot of people to know more about this film in depth such as the release date. On Facebook this movie page had just over 2 million likes, which shows us how popular this film was.

Film director case study

Martin Scorsese is an American film director from America. He was born in Queens, New York, however his parents were from Sicily in Italy. As a child he was often taken to the theatre by his parents, which sparked his love for film.

He attended New York university’s film school where he produced a umber of short films.  In 1967, Scorsese made his first feature-length film called I Call First, which was later renamed Who's That Knocking at My Door with two friends from university. In 1973, Scorsese directed Mean Streets, his first film to be widely acknowledged as a masterpiece. Revisiting characters from Who's That Knocking at My Door? The film showcased elements that have since become typical features of Scorsese's filmmaking, including dark themes, unsympathetic lead characters, religion, the Mafia, unusual camera techniques and contemporary music.

Over the course of the 1970s and 1980s, Scorsese directed hard-hitting films that helped define a generation of cinema, including Taxi Driver, Goodfellas, and The departed.